Vacuum cleaner manufacturing executives were questioned about using the ‘clean air’ and ‘dirty air’ terminology to describe the machines that they sell in the marketplace.
Most vacuum cleaner companies do not use this terminology in their advertising because both systems can work equally well and the terminology may be misinterpreted by the consumer.
Manufacturers may inform retailers that want to know about the differences in each type of vacuum cleaner.
As consumers have become increasingly health conscious, vacuum cleaner manufacturers and retailers have promoted the role vacs can play in keeping homes cleaner and by extension healthier.
In marketing to promote vacuum cleaners’ abilities to remove dirt and allergens from the home, the terms “clean air” and “dirty air,” which historically were used by engineers to describe the path of air within a vacuum cleaner, have reemerged to describe two different types of vacuum cleaner systems.Continue reading What Is The Difference Between “Clean Air System” And “Dirty Air System”?